Interview with Robert Ferguson,
Kelly Jad'on – http://www.basilandspice.com/journal/interview-with-robert-ferguson-founder-of-food-lovers-fat- lo.html
Robert, how does The Food Lovers Fat Loss System compare with main stream diets? What does it do that diets can't?
It can meet a person exactly where he or she is culturally—whether the individual prefers to eat white rice, noodles, bread, fried chicken, meat, desserts, etc.., the system is able to accommodate it all. It will even work for someone who follows Jenny Craig, South Beach or Weight Watchers. If you're eating a bland diet, like South Beach, that's great; but others don't want to give up their burgers and fries. Food Lovers shows you how to eat the food you like while you lose weight. Then, because you are able to eat the food you like Ð you are less likely to gain the weight back. There's no other program that can accommodate any and all foods that you desire to eat. Burger King, Wendy's, fresh and organic, or lunch from the market down the street—it's your choice. We let you start where you're at now. I do believe that soon after seeing the results Food Lovers offers you're going to want to upgrade your life with healthier eating and when you do, the Food Lovers system will be there to support you still.
How long is the track record of the Food Lovers Fat Loss System? Our program has been available for over 10 years. But not until now, after teaming up with Alchemy Worldwide, an infomercial company that is in the business of helping people embrace healthy living have we been in a position to get our message to the public quickly. How many people are using it?
More than 10,000 and it's growing daily. Robert—are there any celebrities or athletes using Food Lovers Fat Loss? Kim Coles, you'll remember her from Living Single is. Another favorite is Sheri Headley—star of Coming to America, soap opera star and actress. Of the athletes, my program has a proven track record with the boxing elite: Fernando Vargas who actually dropped 100 pounds on the program, Sergio Mora—who was able to weigh in for the very first time at 154lbs to become world champion, and of course Maureen Shea—who is still consistently vegetarian and would like to coach people in the Food Lovers Fat Loss Program.
When did you begin marketing your program on television?
The official infomercial rollout began May 1, 2009. It is currently running more than 100 times a week regionally and nationally.
Is your goal to make Food Lovers a national movement?
My goal is to put every other diet out of business—I'm very very serious about this. Food Lovers Fat Loss is bipartisan Ðit meets a person where they are. No judgment is allowed. If you want meat ÐI'll meet you where you are, but we address the needs of vegetarians and vegans too. I'm no fan of diet and deprivation.
You've never seen this with any other diet program. We'll be on tour this summer in major U.S. cities. Be sure to watch for us. In addition, I'd like to invite those who'd like to become Certified Diet Free Life Coach Ð helping to facilitate the Food Lovers movement, to come to our weekend course at my center— Diet Free Life and become certified.
Robert—what about the needs of children? Childhood obesity is literally a growing concern in the United States.
My program is for all ages, even children. For kids, we uniquely focus on the metabolism and not the weight. Our point is to teach kids about the science of nutrition—maximizing the metabolism, and food is a big part of this. Kids will eat what they see you eat. Food Lovers Fat Loss is family-approved. No one's being denied. It's not like Weight Watchers—I'm not knocking these other programs, they have contributed to helping people reduce their waistline, but we're five steps ahead of them. You need a supportive environment. If it's not a diet, everyone you know will jump on board, because it doesn't feel like a diet.
With Food Lovers Fat Loss, we promise:
- You'll never be hungry.
- You'll never eat a food you don't like.
- You'll never deprive yourself of a single one of the foods that you love.
Robert—who is the typical purchaser of your Food Lovers Fat Loss kit? The average person ordering is a woman between the ages of 45-65.
The big question: Isn't exercise necessary?
Kelly, our focus is on food first, because you must eat. After 7 days, then let's talk about exercise. We begin with 12 minutes of continuous movement and not everyone can do this. It is at the 12 minute mark however, where additional fat burning enzymes are created and you become more efficient at burning off excess body fat. It is this 12 minute mark where you also positively affect a change in your body chemistry. Some people go to the gym on a daily basis, and still don't lose weight. Food Lovers Fat Loss explains how to overcome this barrier. Our Food Lovers Fat Loss Kit includes workouts for the home. But if you like golf, play golf, work your way up to 18 holes. For exercise, do what makes you happy.
How much is the kit?
$120 or 6 payments of $19.95. People end up saving on their shopping, because they'll know how to shop smarter. The kit also contains over 1,000 recipes, and includes all of the favorites from mac and cheese to carrot cake. If you like food, you'll like the program.
About Robert Ferguson Robert Ferguson, M.S., C.N., is a lecturer, author, nutritionist, celebrity trainer and weight loss expert. He has worked with elite professional boxers such as Fernando Vargas, Sergio Mora, Samuel Peter, Lucia Rijker, Stevie Forbes, and Maureen Shea. He created the Food Lovers Fat Loss System and guides his website DietFreeLife. Mr. Ferguson is also the author of Conquering The Munchie Monster.
